PRESS AND PUBLICITY
The client was Harry Handelsman of Manhattan Loft Corporation, the developer who brought loft living to London. “It could have been a cool apartment building but I wanted to do something more exciting,” starts Harry.
“An oasis in the busy centre of the city,” says Harry. As if in anticipation of its green heart, the communal areas are lined with full height woodland images shot on a plate camera by artist and photographer Peter Lavery”.
“I got to know lots of artists at the Groucho Club. I used to spend far too much time there!” Harry laughs. He’s an Artangel Trustee. “Artangel is absolutely wonderful. It’s as close as is possible to the perfect organisation. It’s right on the zeitgeist. It means I am the first to know what’s next in the art world!”
Peter Lavery is a photographer of International stature who has been commissioned to create a series of art works for Fitzrovia apartments. His work focuses on images of forests, “ Altered forests “ as Lavery describes them, photographed in all seasons of the year. Lavery has been working on this series for the last four years. His work is about “Manipulating and capturing the ever changing landscape … creating a vision that is more than naturalistic representation”. The lightness and transparency of HOK’s architecture provides an ideal context for his work.
“Over a period of 12 months I set up my tripod and 10 x 8 plate camera amongst parklands and forests including Bowood House, Flisteridge Woods, Regent’s Park, Savernake Forest, St James’s Park and Westonbirt Arboretum. The end results are a stunning set of fine detailed photographs depicting the seasons, each piece 2 sqm. These dramatic images enhance our awareness of the world around us. The pure forms demonstrate the abiding relationship between art and nature. Photographic studies of moments of life and death go beyond the ‘captured moment’ of traditional picture taking. A dew spattered bluebell, the pinnacle of floral perfection; rhododendron petals, faded and fallen; a fern unfurling its snowy throat… By means of innovative camera work these poetic arboreal portraits take photography to exciting new heights.” Peter Lavery artist and photographer
Woman and Home.
Works of art don’t just grace individual homes, though – in many of London’s most luxurious developments, they also decorate the lobby and shared spaces. For example, says Simon, “at the Fitzrovia Apartments (above), the communal areas are lined with full-height woodland images shot on a plate camera by artist and photographer Peter Lavery. They give the building a sense of luxury and oasis-like atmosphere, away from the hustle and bustle of the streets of W1.” And it’s not just flatwork that’s popular. Sculptures are increasingly making an appearance too – again, the common areas at the Fitzrovia apartments are decorated with contemporary sculptures.
Read more at http://www.womanandhome.com/indulgence/property/why-art-is-the-hot-new-trend-in-luxury-property#2ZPYD8F5VlgrjVly.99